I found this interview with Matt Cutts very interesting. Even after all of the backlash about Goolge’s section 508 compliance, it seems as though the debate about “hidden text” on a website is a confirmed killer of PageRank. For the last few years, there have been debates about the use of the hidden jump menu’s and other tactics used by Black Hatters and White Hatters, either way you choose to go, here it is from the horses mouth. Use hidden text at your own peril.
I also enjoyed the comment he made about Niche sites and starting small. I have been preaching that for years. Every time I have a client come in and say “I want to be #1 on Google when someone types in xxx”, I have to explain this.
Also, pay attention to the end of the interview when Matt is asked what he would do if he had more time on his hands.
Enjoy!
